The way in which we consume info and entertainment has dramatically changed in the last decade. Through HD and Blu-Ray onto 3D formats the quality of our products has increased exponentially the quality of content being broadcast at us. But the biggest shift in the way that we view material has been the boom of streaming. As internet speed have increased so has the amount we all want to download. Nowadays we are streaming shows via Netflix or BBC iPlayer while simultaneously downloading a new film onto our Xbox's, all while downloading the latest album straight onto our smart phones.
Never before have we had so many ways of getting the media "we want" straight to our homes. And here is the key, "personal choice". Why spend money on an expensive cable or satellite bill in order to get hundreds of channels you will never use when you can get exactly what you want, when you want it and for a price that you know is only going towards the cost of the shows that you want to see.
In the title of this piece i made a point to name one of the sites that i believe will be central to the viewing experience in the future. Youtube is vast, both in its content and use. Almost anything can be found on it, from catching up with the latest current affairs or fashion news it is fast becoming the hub around which people live their lives and i believe that this will move into the entertainment experience in the future. Rather than searching through multiple channels in a menu on your TV screen you will be searching for the latest videos from channels which you the user has subscribed to.
The future of entertainment is simple. Its all about getting the viewer exactly what they want and exactly when they want it, no matter where they are in the world.
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